The incumbent would be required to analyse user experience data, concept and develop digital projects, lead effective digital marketing strategies for our clients, and ensuring new business opportunities receive world-class pitch documents.
He/she will play a pivotal role in growing our business, customer base, and improving user experience across our projects and client campaigns.
He/she will also need experience and a big passion for digital technologies and all digital marketing channels.
Agency background is a must and highly important
Strong creative background ( supported by a solid portfolio)
Well versed in B2B / B2C marketing
Well versed in understanding all digital marketing channels
You can use the strategy spec as a guideline
Coupled with at least 5years plus managing a creative strategy team.
Management of a team.
Strong people skills
Client facing and able to work under pressure.
Preferable a BCOM Marketing and/or related.
Key Objective and Accountabilities: Strategic Recommendations
Creating presentations for new and existing clients based on your research.
Conceptualizing new ideas that are fresh and dynamic
Taking ownership of new ideas and implementing it from concept to the final product
Creating new concepts and ideas that can enhance a strategy
Creation of art direction and copy for strategic presentations
Managing strategic direction for presentations with the design department
Develop full and clear understanding of the existing clients and their business
Keeping in-line with digital trends which can be applied to new and existing clients
Maintain a knowledge bank of research for industry verticals
Analyze existing client and user data for strategic insights
Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.
Monitor competition and provide suggestions for improvement
Creation of content for social media and websites which are linked to a strategy
Creation of a content calendar for publishing
Testing new platform features regularly and reporting back on results
Copywriting for social media and websites
Artwork direction based on strategic goal
All deadlines are managed effectively and are consistently met
Ensuring a high quality of work is delivered (no spelling mistakes, grammar etc.)
Research and innovations are regularly communicated to head of department
Providing creative direction for content creation and assisting internal teams
Being proactive in identifying key engagement opportunities using target audience insights, trends, and innovations
Delivering high quality pitch and strategy document
Ideal Background Education
Related qualification in either Advertising, Communications and / or Marketing. Familiar with all aspects of Digital and understanding of content used across all digital platforms.
5 years’ experience in similar role preferably from a digital agency environment.
Problem solving skills
Coping under pressure
Conflict handling skills
Computer literacy: MS Word, Excel, Outlook, PowerPoint
A solid understanding of B2B marketing
Extremely creative and analytical
Excellent time management skills
Knowledge in Search Engine Marketing, Social Media (organic and paid), media buying, content creation and web