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Gauteng

25 June 2022

Recruiter IntelliStaff

Head of Strategy (Marketing)

IntelliStaff Saturday, 25 June 2022 2

Sales/Marketing - Marketing

Gauteng

FULL TIME

Job Purpose

The incumbent would be required to analyse user experience data, concept and develop digital projects, lead effective digital marketing strategies for our clients, and ensuring new business opportunities receive world-class pitch documents.
He/she will play a pivotal role in growing our business, customer base, and improving user experience across our projects and client campaigns.
He/she will also need experience and a big passion for digital technologies and all digital marketing channels.

Requirements:

Key Objective and Accountabilities:

Strategic Recommendations

Creating presentations for new and existing clients based on your research.
Conceptualizing new ideas that are fresh and dynamic
Taking ownership of new ideas and implementing it from concept to the final product
Creating new concepts and ideas that can enhance a strategy
Creation of art direction and copy for strategic presentations
Managing strategic direction for presentations with the design department

Research

Develop full and clear understanding of the existing clients and their business
Keeping in-line with digital trends which can be applied to new and existing clients
Maintain a knowledge bank of research for industry verticals
Analyze existing client and user data for strategic insights
Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.
Monitor competition and provide suggestions for improvement

Content

Creation of content for social media and websites which are linked to a strategy
Creation of a content calendar for publishing
Testing new platform features regularly and reporting back on results
Copywriting for social media and websites
Artwork direction based on strategic goal

Key Results

All deadlines are managed effectively and are consistently met
Ensuring a high quality of work is delivered (no spelling mistakes, grammar etc.)
Research and innovations are regularly communicated to head of department
Providing creative direction for content creation and assisting internal teams
Being proactive in identifying key engagement opportunities using target audience insights, trends, and innovations
Delivering high quality pitch and strategy document

Ideal Background
Education

Related qualification in either Advertising, Communications and / or Marketing. Familiar with all aspects of Digital and understanding of content used across all digital platforms.

Languages

Experience

5 years’ experience in similar role preferably from a digital agency environment.

Skills

Problem solving skills
Planning skills
Organising skills
Decision-making skills
Interpersonal skills
Persuasiveness
Communication skills
Presentation skills
Facilitation skills
Coping under pressure
Conflict handling skills
Computer literacy: MS Word, Excel, Outlook, PowerPoint
Copywriting skills
Reporting skills
A solid understanding of B2B marketing
Extremely creative and analytical
Excellent time management skills
Knowledge in Search Engine Marketing, Social Media (organic and paid), media buying, content creation and web

IntelliStaff

Recruiter

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