University degree in Marketing or a minimum of 6-8 years equivalent professional experience, ideally in Marketing with a focus on Brand Management
Global brand experience
Fluent in English
Significant knowledge of the brand communication marketing mix (media, events, sponsorship, trade marketing, PR) with a major global brand or retailer (sporting goods/ luxury lifestyle industry preferred)
Deep understanding of local market, brand landscape and youth culture
Strong leadership skills, experienced in coaching and managing a diverse team and working in a complex matrix environment.
Experience managing external agencies and partners.
Marketing budget management
Advanced user of MS Office suite of products
Experience in both market and above market organization preferred
Work closely with Emerging Markets, South Marketing team and line manager to develop and drive an aligned brand strategy for required countries
Plan and drive the execution of the local Brand Activation calendar, with focus on key brand priorities and drive the local market initiatives where relevant
Planning and Management of marketing working budget (MWB) across relevant countries in alignment with guidelines
Ensure a cross department pre- and post-Return of investment analysis of all marketing working budget (MWB) spending – max the return on all marketing working budget (MWB) investments.
Conduct relevant Consumer/Market research studies and use key findings to inform strategy and ‘educate’ key internal stakeholders.
Collaborate closely with Africa Export team to ensure marketing initiatives supports the strategic business plan and delivers against the set KPI’s
Manage trade marketing responsibilities in alignment with Emerging Markets
Support media buying and planning for the market
Support partner relationship management & strategy development. Including the scouting and securing of new, culturally relevant partners.
Effectively manage external agencies to support the execution of the brand strategy