Overseeing all paid media for PPC clients across the agency ? Creating & executing SEM strategies for clients ? Forecasting with budgets and possible results based on budgets ? Manage a team of juniors who assist with SEM, including hand's on training and feedback ? Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns ? Track, report, and analyze website analytics and PPC initiatives and campaigns ? Creating & testing audiences ? Building PPC campaigns from scratch ? Advising internal team, juniors and clients on campaigns, creative and results/issues ? Implementing GA4 on client’s websites ? Pulling and collating data from multiple sources. ? Creating media plans. ? Meeting and maintaining relationships with clients ? Being on-hand to explain results and data to a client or colleague ? Technical assistance on pitches ? Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies ? Optimize copy and landing pages for paid search engine marketing campaigns ? Perform ongoing paid keyword discovery, expansion and optimization ? Research and analyse competitors and advertising links
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