Job Summary
- Develop and oversee the overall global marketing strategy
- Conduct continuous market research and monitor sector trends (acquisitions, pricing changes, and new products and features), to ensure business strategy is targeted
- Design branding, positioning, and pricing strategies
- Present ideas and consult on final marketing deliverables with the internal teams respectively. Specifically, sales, product, and account management teams to generate leads for the business
- Operate across functions to help in product marketing, creating lead-generation campaigns, and execute the annual marketing plan
- Identify new opportunities to generate content, engage thought-leaders and create campaigns aimed at increasing awareness of the business
- Generate and manage stakeholder relationships, which include managing PR with associations and influencers
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Develop and monitor team goals, while striving for continuous improvement and team performance
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
- Manage and coordinate key messaging, aid in collateral creation, and promote the event through a multi-channel marketing strategy
- The role is a full-stack global marketing role with management of end-to-end marketing responsibilities of the business
Primary Skills Required
- The candidate should display entrepreneurial skills and instinct in undertaking high-level strategic analysis and planning, together with the development of innovative value propositions for customers globally
- Good understanding & appreciation of brand and marketing concepts. Willing to learn on-the-go
- Experience in PR management or worked at a PR agency handling leading tech brands
- Strategic thought on concept creation, messaging, utilization of design principles
- Creative thinking and wide exposure to good marketing references
- Excellent communication skill
Traits Expected
- Proactive and positive in attitude
- Entrepreneurial and aggressive in nature
- A-team worthy, accountable and competitive
- Collaborative as well as independent manager – a flexible approach
- Agile and flexible for the start-up environment and to work with a global/diverse team
Qualification requirements
- BSc or MSc in Marketing or relevant field
- Work experience as Head of Marketing or VP Marketing, preferably within the retail/fashion industry
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google Adwords
- Experience with CRM software
- Leadership skills with the ability to set and prioritize goals
