Take responsibility of the CRM function especially triggered and transactional mailers and drive loyalty on all brands.
Assist brand teams with briefing newsletters and driving improved conversion rates on newsletters.
Assist in growing customer database through multiple touch points.
Assist ecommerce lead in building loyalty programs, analyzing and improving all triggered and transactional mailers.
Take responsibility for the SEO function; assist supplier to implement relevant keywords, tags and metadata, manage tasks through the team and prioritise.
Collaborate with Brand and Marketing teams to make recommendations for online product merchandising and marketing activities including seasonal, end of range, Black Friday promotions and ensure a 360 approach.
Coordinate and manage seasonal critical path ensuring all product launch deadlines are met.
Creation of commercial campaigns in line with slow movers, key concepts and new arrivals in order to drive sell through across channels.
Assist Marketing Managers to plan and execute digital marketing campaigns according to agreed marketing calendars.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Develop affiliate programs for the brands in collaboration with the agency.