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We are seeking a conceptual senior copywriter who will be responsible for creating consumer-targeted copy for a diverse range of portfolios. He/she must be experienced in both long-form and short-form writing. The incumbent MUST be deadline driven, creative, strategic, agile and multi-talented, preferably with some award winning work to produce.

Job Purpose

The scope of this job includes creating copy for online media including paid and organic social media, articles, landing pages, microsites, apps, videos, thought leadership articles etc. SEO knowledge is essential. The senior copywriter will have experience in writing copy for prominent brands. The senior copywriter will contribute to the user experience of the customer journey by producing compelling copy with a strong narrative, as well as generating innovative ideas that move the organisation forward. The successful candidate will be reporting into the digital creative and production lead. Examples of work will be requested.

Job Responsibilities

• Copy creation across the Bank platforms including web, social and app to engage with consumers in a meaningful way that allows business objectives to be executed
• Editing (Excellent grammar skills imperative)
• Ensuring all copy produced adheres to the Bank CI, mission, vision and brand values
• Ensure all copy adheres to platform best-practice, driving this with agency partners
• Ensuring adherence to production schedule
• Liaison with various businesses across the organisation regarding content production requirements
• Proofing and quality checks of copy produced by agency partners
• Constant improvement and optimisation of content-creation processes and workflows for the organisation
• Being proactive: constantly recommending ways to improve digital channel performance through innovation
• Stay abreast of latest content-production trends
• Provide input into the CX of various portfolios within the organisation
• Managing and mentoring intermediate and junior copywriters, ensuring quality output that is on-brief and on-brand
• Supporting clusters enterprise-wide with pro-active campaign work as and when opportunities arise
• Supporting the organisation’s consumer online financial education drive
• Displaying sound time-management skills through proper use of the organisation’s time-tracking software

Essential Qualifications - NQF Level

• Matric/Grade 12/National Senior Certificate
• Diploma or degree in Creative Writing/Communication

Preferred Certifications

• Certification in UX Writing, Content Strategy, UX or Design

All applications to be sent directly or to admin@madistar.co.za">recruit@nabantu.co.za. If you have not received a response from us in 2 weeks please consider your application unsuccessful.