Job Summary
INTRODUCTION
A company specialising in defense equipment and situated in Centurion is seeking to employ a young energetic Marketing Assistant with at least 2 years’ experience to joint their team.
Purpose of the role
- Implement sales and marketing activities that will contribute to business objectives including strengthening relationships with existing customers through CRM, and focusing on key growth areas for new business.
- Implement marketing activities and events as well as other projects that support business objectives
- Develop and use tools for collection of data and analyses, as well as customer trends.
Department: Marketing
Reporting to: Group Marketing Officer
REQUIREMENTS
Minimum education
- BCom Degree in Marketing or IMM, Digital marketing degree
Minimum applicable work experience (years):
- At least 2 years’ of Marketing Experience
Required nature of applicable experience:
- Digital marketing/Brand management/Communications preferably in a B2B environment.
Computer literacy (essential):
- MS Excel (Expert)
- MS Word (Good)
- MS PowerPoint (Advanced)
- Wordpress
- Canva
Other requirements:
Skill level
Generating insights – awareness
Strategic marketing and planning – awareness
Customer value proposition – knowledge
Effective messaging – knowledge
Delivering excellence in the market - knowledge
An ability to effectively manage pressure
Self-motivated, ambitious and ability to work independently and accurately.
KEY PERFORMANCE AREAS AND TASKS
Marketing 75%
- Develop, implement and monitor sales and marketing activities that will contribute to new business without compromising existing customer base
- Implement and drive the digital marketing strategy.
- Implement and drive the corporate marketing strategy/brand plan and corporate identity.
- Participate in developments of CVP and marketing collateral to support all initiatives.
- Utilize SEO to improve rankings for all websites.
- Monitor and maintain all websites
- Manage and support marketing mix elements: Product Portfolio, Channel and Promotion
- Planning and Organising
- Develop appropriate strategic and operational plans that incorporate the coordination of multiple and simultaneous operational activities to effectively build the business with new and existing customers
- Monitor the execution of plans, address constraints and develop appropriate contingency plans for accomplishing organizational objectives.
- Generate insights
- Generate key insights and action planning from research, information documents and translate to effectively create new marketing opportunities.
- Accurately interprets information, benchmarks, forecasts, trends, and product announcements.
- Event management
- Arrange and organize exhibitions, materials, handouts
- Action Orientation
- Is innovative, entrepreneurial, proactive, self-starting, seizes opportunities and takes responsibility for action.
- Is solutions-driven and results focused.
- Drives actions in cross-functional areas.
- Analysing and Problem Solving
- Identifies and breaks problems into constituent parts.
- Uses knowledge of best practices to resolve problems.
- Draws sound inferences and judgments from various alternatives.
- Business orientation
- Understands the business to add value to the organization.
- Understands ever-changing market forces/customer needs and how strategies and tactics work in the marketplace.
Stakeholder support 15%
- Update client base regularly.
- Create product catalogue/corporate brochure.
- Update product specification brochures
- Monthly reports on marketing activities
- Annual customer satisfaction survey
Effective messaging 15%
- Create electronic communication to current and potential clients
- Effectively articulates verbal and written ideas.
SALARY OFFERED
R 15 000 – R 19 000
