Job Summary
This is a remote 3-month contract with a view to go permanent.
The Digital Marketing Coordinator must have high work standards and attention to detail, copy-writing, design, creativity, and problem-solving skills
Project Set-up
- Draft E-calendars, send to Marketing Manager to approve, and launch
- Upload brand kit to Canva
- Prepare email/social timelines
- Prepare first social media template and email template
- Uploading emailer and social calendars to ClickUp once approved
- To join onboarding calls with clients
- Run small budget projects to learn management process and communicate with clients
- Keep track on small projects budget (supported by Senior Managers)
Concept development
- Concept development
- Brand continuity
Reporting:
- Insert e-mailer data and results to report
- Insert Social media metric inputs
- Prepare report drafts with metrics and analysis
- Understand interpretations within reports and adding suggestions
Budget:
Website:
- Website check for spelling/formatting/ grammar issues
- Maintain SEO through integrated platform
- Manage website updates/feedback
- Implement or delegate updates to web team
- Prepare website copy where needed
- Ensure website tracking and codes are implemented correctly
- Prepare brief to designer and website team
- Prepare first draft of website audits
E-mailers and social media calendars
- Ensure deadlines are followed according to the email and social timeline
- Propose topics to the Marketing Manager
- Develop social media and email content and support in content creation
- Coordinate directly with client for approvals
- Update e-mailers and social calendars as per client feedback
- Test, approve and schedule e-mailers launch
- Schedule social media calendars after client’s approval
- Monitor email results and ensure all data reflects correctly
- Archive databases once email campaign ends
Online Advertising:
- Collect screenshots from ads and store in dedicated folder
- Prepare ads copy
- Prepare brief for designers (review by MM)
- Request tracking code and thank you page implementation on registration systems
- Test registrations to ensure conversions are tracking correctly
- Ensure tracking and stats reflect correctly
Social media setup:
- Open Social accounts when needed.
- Update accounts information
- Create covers
- Research social platforms/accounts/hashtags to monitor and engage across social media
- Monitor and update accounts within the numbers of hours purchased by client.
- Create Facebook/LinkedIn events
- Community engagement