To conceptualise, create and write copy that best communicates business objectives to the target audience - across digital channels in the market and within the business.
To understand the target audiences for each brief.
To understand and timely execute briefs from brands by creating, sourcing and editing content in response to the requirements. To consistently adhere to the brand’s guidelines at all times, especially style and tone of voice and ensure consideration of cultural differences.
Develop concise, engaging and creative content that is SEO optimised across multiple online/digital channels, such as email, social media, web, blog, video and DM.
Collaborate with relevant teams to ensure the content compliments the design, channel and offline content and where appropriate, ensure campaign content is integrated across all online/digital/offline channels and enhances the customer journey.
Proactively drive best practice and continuous improvement opportunities.
Stay up to date with digital/online copy execution, including latest SEO trends including producing keyword research to heighten organic search engine rankings.
Manage and prioritise individual time allocation to deliver multiple brand briefs to deadlines.
To be accountable for accurate proofreading and checking across all media.