1 Online and Digital Media jobs in Cape Town on Job Mail

A leading financial institution is looking for a Social Media Specialist to manage public engagement and brand reputation of their social media accounts across a number of established social media channels.

KEY RESPONSIBILITIES INCLUDE:

Strategic content management
• Develop and implement social media and online communication campaign plans in support of digital marketing campaigns
• Develop content calendars and schedule publication of monthly content and campaigns
• Oversee and provide feedback on creative concepts and content developed internally as well as by agency partners and third-party service providers
• Write creative briefs to external agencies and/or internal designers, video editors, and copywriters
• Create detailed monthly reports to feedback on social media activities and campaigns

Community management
• Manage customer feedback on social media channels in line with SLA’s and report to client care, marketing and/or corporate affairs teams where appropriate (including weekends and public holidays)
• Provide input on engaging text, image and video content for social media
• Liaise with internal and external stakeholders to ensure excellent service and a quality social media service
• Proactively monitor social media platforms for conversations, hashtags and branded keywords to gauge trends and conversations that could present leveraging opportunities

Brand visibility
• Identify potential crises and reputational brand risks emanating from social media conversations, and escalate these to relevant internal teams and manage crisis communication interventions
• Build and maintain Frequently Asked Questions and relevant documentation with the input from internal resources
• Regularly review existing social media processes, outcomes and technology, and ensure alignment with industry best practice

Trend and analysis and research
• Regular overview of the social media landscape and trends to ensure that their social media capabilities remain in line with global best practice
• Keep abreast of social media channel updates, new platforms, added features and functionalities, and adapt digital content strategies accordingly

What will make you successful in this role?

QUALIFICATIONS
• Relevant Marketing / Communication qualification
• Bcom or equivalent national diploma

KNOWLEDGE & EXPERIENCE
• Minimum five to seven years’ experience in a relevant marketing and/or social media environment
• Experience in online reputational management practices
• Solid knowledge of wide variety of social media platforms and Google apps
• Experience with monitoring tools (BrandsEye, Hootsuite, etc.)

SKILLS
• Confident and mature communicator with the ability to to engage effectively across various levels of management
• Good time management skills with ability to work effectively in a pressurised environment
• Empathetic and resilient team player with the ability to build and maintain good relationships
• Excellent planning and organising capabilities and Excellent writing skills and digital savvy
• Ability to multi-task with strong attention to detail
• Proactive and results driven with a strong client focus, driving collaboration and developing innovative solution