Job Summary
Are you a driven digital growth champion with strong technical and interpretive skills looking to join a health-tech leader to help grow their D2C offering? We are looking for a Digital Marketing guru that lives and breathes digital marketing and who understands what it takes to ensure that all digital platforms are leveraged to support a business and knows how to put together the most successful digital marketing campaigns.
Responsibilities
- Manage, run, optimise and report back on paid advertising channels
- Management of PPC accounts on Google AdWords and other search platforms
- Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics
- Manage and maintain updates for keyword lists
- Support the generation of new paid search campaigns, ad groups and accounts and aid in the creation of new paid search marketing initiatives
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network and other facets of paid search
- Provide creative copy suggestions
- Optimise paid media campaigns on an ongoing basis, including bid optimisation, landing page recommendations, analysing search query reports and creating or updating ad copy, messaging and/or imagery
- Monitor and evaluate search results and search performance across the major search channels
- Creating SEO optimised content which will include category descriptions, blogs, landing pages and product descriptions
- Identifying and implementing SEO strategies, techniques and tactics
- Experience with a range of tools such as Google Analytics, Search Console etc.
- Performing technical SEO audits and action issues
- Producing SEO reports/traffic analysis
- Use of content management systems to edit the content on the pages e.g. Shopify
- Maintain and update general website content in collaboration with Marketing Lead, ensuring all information is accurate and up-to-date.
Requirements
- 2 years experience in paid marketing (actual implementation and management of Facebook Ads, Google Search etc.)
- Demonstrable experience in a hands-on Paid Media role with expertise across all Google Ads Networks (search, display, video, shopping)
- High proficiency with Google Analytics and other website analytics software
- Experience with eCommerce platforms (such as Shopify)
- Solid experience in digital marketing channels such as PPC, SEO, SEM, display and affiliate marketing
- Excellent written and spoken English
- Adaptability
- Willingness to learn
- Writing copy
- Project management
- Detail-oriented
- Organisation
- Multi-tasking
- Above all else, a team player and willing to get stuck in
- Experience using Hubspot or a digital CRM system
