Commercial Support Analyst will provide business and commercial analysis support services to the team of commercial leads, who in turn are responsible to demonstrate an idea’s desirability, feasibility and viability.
Research and document the full extent of the solution, the associated products and value proposition to customers.
Research and document the market landscape, applicable market segments and the competitive environment.
The customer value proposition: Design, refine and document the customer value proposition that aligns with the market segment.
Engaging with prospective customers in order to collaboratively design the product/solution using a customer-led design thinking approach.
Demonstrate desirability by obtaining customer endorsement for the solution.
The prototype: Provide commercial support to guide the technical outputs to ensure that the required technical prototype demonstrating feasibility aligns to the customers needs.
Support the Commercial Lead by conducting relevant market research to inform the solution development and market potential.
Investigating global best practices, case examples and benchmarks to bring in the latest cutting-edge innovations and capabilities to build world-class solutions.
In conjunction with the commercial leads, developing a clear vision for the business and a compelling strategy for taking the product to market and scaling it up over the first few years of operation.
Encapsulate the defining characteristics of the business proposition and the request in terms of approval of funding and resources.
Ensuring that the idea passes the legal and legislative framework in South Africa, for example POPIA and/or any other type of regulation that will influence the solution’s scope and objectives.
Conducting competitive analysis to determine what other companies are doing to offer competing services in the market, including their business models.
Conduct an initial assessment of the competences, support structures and technologies needed to support the solution and identify any necessary competences and skills that are needed.
Value Proposition and Technology
Resource plan, Operational and Project Management
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