Job Summary
Central to this role is execution of our Demand Generation strategy, in support of our Sales/Business Development team, and encompasses the following
- Develop and own the annual marketing plan, following a 360-degree approach, including face-to-face, digital, social, and PR tactics; align the plan with business priorities
- Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our/client social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Supports sales demand generation activities including, cold calling, and creation of mass lead generation campaigns
- Work closely with the Adapt IT business leaders and product owners to align the marketing plan with the wider regional marketing and growth strategy
- Develop a specific set of programs focused on the delivery of marketing campaigns through regional offices and partners
- Actively engage with the user community and partners, and advise them on how to realize successful marketing campaigns in order to generate the required return on investment
- Manage marketing agencies and suppliers and work closely with the business leaders to maximise delivered value and ensure high standards of campaign realisation and content
- Manage local marketing agencies for events, PR, etc.; regularly review agency performance and strategy with business leaders in order to maximise the value delivered to Adapt IT Education’s stakeholder management
- Engage closely with business leaders and serve as a trusted adviser for all questions and topics related to marketing, branding, and demand generation
- Ensure the delivery of consistent messaging and brand management throughout all external and internal communications, brand material and collateral
Minimum Qualifications and Experience Required
- 8 years of prior professional experience in marketing and communications, preferably within the information technology (IT) sector
- 3 years Demand Generation experience, preferably in software sales environment
- 5 years extensive experience with the realisation of marketing events and digital campaigns
- 5 years marketing management experience, managing at least a team of 10 people
- 3 years’ experience in managing social media tools and platforms including LinkedIn, Facebook.
- 3 year demonstrable experience in a multi-stakeholder environment of internal business leaders and external vendors and customers
- 3 year experience in use of tools such as Salesforce, SAP CRM, etc
- Bachelor's degree in marketing, business or related field. A relevant post-graduate qualification an added advantage
Key Professional and Technical Competencies
- Master Marketing Strategy
- Master Planning and Organising
- Master Negotiation
- Expert Business Writing
- Master Presentation and Interpersonal
- Master Budget Management and reporting
- Advanced Change Management
- Master Communication
- Master Management/ Partnership Marketing
- Master Brand Management
- Master Customer Experience
- Master Digital Marketing
- Master Events Management
