General Employment - Other General Employment
- Develop strategically solid media recommendations with supporting rationale.
- Develop and execute media plans.
- Manage buy stewardship, analyse campaigns, and recommend tactical changes to maximize campaign performance with insights.
- Assist in analysis of research to develop strategies and tactics with Digital Lead.
- Manage day-to-day plan changes and maintenance of media plans.
- Respond to competitive requests, and have an action plan for tactical opportunities.
- Ensure all elements of digital campaigns go live on time and are fulfilled to specifications.
- Verify campaign elements go live and communicate information to Digital Leads and Implementation Planners highlighting any shortcomings with creative elements, or issues with creative.
- Ensure applicable digital campaigns include retargeting segment pixels, post click conversion pixels, and post view conversion pixels, UTM Tracking codes with standard naming conventions.
- Track campaign fulfilment in status documents.