An established online media and digital marketing business, based in Johannesburg, is expanding and looking for a CRM and Campaign Marketer.
- Setting up and implementing email marketing campaigns in order to achieve the company’s objectives
- Define CRM schedules and marketing plans as well as coordinating the execution, monitoring and reporting to ensure deliverability
- Analysing the current email marketing efforts and target audiences and providing suggestions or recommendations for improvements
- Ensuring all marketing messages have been clearly conveyed and delivered in the correct format and template to prospects
- Liaising and working alongside the marketing team to create effective email and SMS content
- Creation and setup of ongoing campaigns that are designed to onboard new customers, engage with existing customers and drive re-activation of churned or dormant customers.
- Monitoring campaign performance and activity to ensure objectives are being met.
- Use statistical analysis to conduct detailed reporting and measure the performance of executed campaigns
- Define and manage CRM workflows from brief through to execution
- Responding to and resolving issues raised by internal stakeholders
- 2-3 Years experience in the Online Gaming Industry or E-Commerce Industry as a CRM/Campaign Marketer
- Experience in managing projects across multiple stakeholders
- Proficiency in marketing automation technology (Email and SMS)