Job Summary
Here’s what you can expect to be doing in the role
- Accurately forecast and develop a campaign demand plan and adspend to provide the business with a clear roadmap to meet financial objectives
- Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly
- Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing review, quarterly concepts, and ad hoc requests
- Analyse trends relating to key variables within campaigns and put forward proposals for improvement
- Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation
- Engage and challenge the different business units to improve conversion from Intake to NSV by achieving Net Factor objectives
- Monitor campaigns and channel performance to achieve NSV, taking proactive actions to improve any underperformance
- Leverage relationships with merchandise and operations for great marketing offers and incentives to drive customer demand
- Collaborate with CICA to develop insight led campaign segmentation strategies to achieve customer growth
- Work closely with telemarketing to achieve business objectives in line with the campaign plan
- Drive process improvements in campaign execution and collaborate with IT to improve systems and processes in the area
- Develop A/B Testing to find new opportunities to drive sales
- Collaborate with the Channel Heads to forecast and drive growth in key strategic areas such digital, foreign and showrooms
- Demonstrate leadership skills which embodies effective communication skills and work as an enabler within the planning team
- Ability to provide constructive feedback to direct reports and motivate the team to deliver against company targets
- Perform the role of a mentor and empower the team to grow as individuals to pursue their career goals, develop their skill and to foster effective teamwork
- Understand the investment influence to drive a digital first strategy to achieve campaign objectives
A little about who you are
- A Business Science / BComm / Finance / Stats / Marketing Degree and/or CIMA qualification
- Minimum of 5 years’ experience within a planning role (preferably within a retail/marketing environment)
- Passionate about data, insights and analytics
- Excellent cross functional team management skills
- Advanced Microsoft Excel skills
- Digital orientation
- Affinity with numbers
- Commercially minded
- Data orientation
- Attention to detail
- CX journey mapping and funnel analysis
- Personalisation
You will have mastered these traits
- Entrepreneurial and excited to take on new initiatives
- Passionate about data, insights and analytics
- Strong problem solving, highly analytical, attention to detail with solid organizational skills
- Excellent oral and written skills - demonstrated ability to influence audiences including those at senior leadership levels
- Credible leadership skills for strong team and results orientated delivery
- Proven ability to handle multiple competing priorities and ability to adapt in flexible, fast paced environment
- Ability to think big and deliver from concept to execution
- Decision making abilities with strong analytical skills
- Must be resilient, open to feedback and assertive
- Relator and relationship builder
- A minimum of 2 years’ data warehousing experience with a working understanding of dimensional modelling
- At least 2 years’ experience in ETL processes using SSIS
- Intermediate to Advanced skill level in using MS-SQL/T-SQL
- Beginner to Intermediate skill level in developing reports using SSRS
- Competent in Microsoft Office (Word, Excel)
- Experience building and maintaining Tabular Cubes (DAX) using SSAS will be an added advantage
- Exposure to Self-Service BI using Power-BI will be an added advantage
- Exposure in using TFS or SVN will be an added advantage
- Exposure in working within an agile project environment will be an added advantage
Benefits
- Provident fund (included in CTC)
- Flexible working hours
- Café and lounge area
- Staff restaurant with a variety of healthy meal options
