Our client is a well established national Private Tertiary Education institution offering quality and attractive courses to professionals and school leavers alike.
The ideal candidate will be experienced, dedicated, committed, professional and hungry for new business and achieving their set sales targets. Relevant sales experience in the same field or similar is key to this role. The incumbent will be accustomed to working with and have a strong network with local schools in the Cape Town region. A strong new business developer with an excellent, proven sales track record along with a keen passion for education and sales is required. This role is for a mature person aged 28 years and above. Salary between R10 - R18k Negotiable.
We are looking to recruit an experienced Tertiary Education Sales Consultant for the Cape Town region. The Tertiary Education Sales Consultant will report to the Campus Business Development Manager, National Business Development Manager, and Schools Relations Manager
Purpose of the role
The Tertiary Education Sales Consultant promotes the company brand; builds relationships with TOP FEEDER schools as specified and confirmed by Head Office. the Tertiary Education Sales Consultant generates a marketing database by presenting to Grade 8 to 12 learners at various schools and events allocated to their region and as specified by Head Office. The Tertiary Education Sales Consultant creates promotional events and functions on campus to generate sales. They are required to create a strong presence at the various schools and the surrounding campus region. The Tertiary Education Sales Consultant markets various school solutions in order to build strong relations with schools. The primary purpose of the role is sales.
The Tertiary Education Sales Consultant is highly presentable and fluent in more than one language as required for the relevant region. The Tertiary Education Sales Consultant career marketer is a positive, influential individual that is always on time, well prepared and a knowledgeable source of information to the prospective client. The Tertiary Education Sales Consultant has high standards and communicates well and is always professional. The Tertiary Education Sales Consultant is a brand ambassador and should always represent according to the image, as set out by the Executive Management team.
Salary: Basic salary, petrol card for business related travel, cell phone, laptop, commission & incentives
Hours: 45 hours, Full Time, Normal Hours 08:00am to 16:30pm, Min two Saturdays per month 09:00am to 13:00pm or as required for school events/ campus events Location: Stellenbosch
Responsibilities & Duties
School & Client Relations/ Business development
Required to build relationships with key people at schools / teachers/ principles/ parents/ prospective students
Schedule and complete presentations to grade 12 & 11 learners
Create opportunity for first contact with learners from Grade 8 to 10
Build relationships with funding and student loan organizations
Address customer concerns and issues in a professional and timely manner
Responsible for booking school appointments with TOP FEEDER schools, present to Grade 11 and 12 learners. These bookings might be extended to earlier grades where and if required.
Generate and manage the data collection against a given target
Generate no less than 60 - 80% of school learners in the allocated region
Ensure quick delivery of information cards to the campus after a presentation to ensure quick feedback to leads with all the company's information
Create events and opportunities that will ensure high lead conversion
Create a customer service/customer experience programme on campus that will ensure customer retention and minimize cancellation
Work closely with the campus team, student advisors, facilitators to ensure maximum attendance at events that will secure enrolments
Overall marketing & generate enrolments
Drive brand loyalty
Execute marketing plans
Book appointments with schools | teachers | prospects and their parents
Liaise with the student advisors as required for consultations & events
Involved in the recruitment of the students for the next year intake
Mining and contacting of the career database
Scheduling appointments/consultations according to the school/campus targets set
Contact with the database as required for events
Work against strict activity and financial targets
Keep in touch with the registered prospects once a month
Registering and enrolling students monthly/quarterly against given targets
Involved with awareness campaigns for the allocated region
Attend and organize the company çampus events for example Open day’s & Open weeks
Branding/ awareness and The Company's representation when or where required, together with Campus and Senior management
Marketing various school solutions (i.e. Teacher training) in order to build sound school relations
Attend trade shows and events to market the company and its courses and products
Overall awareness and presence at schools/ events and region
Overall promotion for the campus
Create a brand experience for current students that will create a positive environment, referrals etc.
Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits
Plan, organize, and execute marketing and sales programs
Act as the point person for outside, inside and partner sales teams
Work closely with marketing teams to create programs
Support all company initiatives, give actionable feedback, share best practices and serve as an advocate and information source for The Company
Effective lead generation through school relations
Generate leads and secure sales
Plan roadshows/ enrolment drives at various distant locations
Determine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales
Improve forecast performance of business through thorough understanding of underlying demand assumptions
Keep abreast of industry trends, competition, and new opportunities
Develop field-marketing plans for improving sales and profitability
Assist the team in planning and scheduling marketing campaigns, tradeshows, conferences, industry meetings, etc.
Recommend innovative and creative marketing approaches for revenue growth
Provide sales support and guidance to team for product positioning
Monitor field-marketing programs regularly to evaluate the efficiency and effectiveness
Be energetic and hardworking and should be able to communicate well with teachers, prospective students, current students and sponsors
Research local competitors
Record keeping of marketing workbook, stats and CRM
Monitor and manage expenditures
Recommend marketing techniques and tactics based on changing business demands
Academic & trades qualifications
Work experience, skills & additional criteria:
Personal qualities & behavioural traits
Essential qualities or behaviours
Above average presentation skills
Organizing /planning ability
Personal work ethic
Attention to detail
Conflict resolution skills
High energy level
Problem solving/decision making
Tolerance of stress
Details of relationships relevant to this role
This position will be trained by the School Relations Manager with ongoing support and supervision
Primary support will be given by the Campus Business Development Manager on campus level
Secondary support will be given by the National Business Development Manager
External campus support will be provided by the social media team, know as The Agency
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