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JOB PURPOSE (describe in one or two sentences the overall and unique purpose of the job)
§ To lead digital transformation in marketing and merchandise in order to achieve financial and marketing objectives for Clicks brands
JOB OBJECTIVES (describe the key responsibilities of the job, in order of importance)
§ To assume accountability for E-commerce P&L targets and operations
§ To increase website (virtual store) conversion with personalization and improved navigation / journeys
§ To increase awareness, traffic with social media, SEO, paid media and digital communication
§ To create engaging and effective digital creative
§ To drive campaigns awareness with effective media buying
§ To execute supplier funded digital content
KEY CHALLENGES (describe any key challenges the job faces that may have a significant impact on performance)
§ Lack of understanding of digital marketing or marketing by rest of the business
§ Misalignment on expectations and level of investment and resources required
§ Huge amount of content and communication touchpoints
§ Deliver net profitability in Ecommerce with high fulfilment cost and low margins
§ Ensuring Tresemme advert issue (or similar) does not happen again (chairing Advertising Advisory committee)
§ Omnichannel communication means this team needs to frequently develop unique content
JOB RELATED KNOWLEDGE (specify the type and level of knowledge required)
Essential
Desirable
§ Digital marketing principles, practices and global trends (expert)
§ Shopper psychology and effective marketing communication (expert)
§ Understanding of media buying and key principles of TV, radio and print advertising (expert)
§ Budget Management (seasoned)
§ Financial Management (seasoned)
§ Change management
§ Business Process & value chain optimisation
JOB RELATED SKILLS (specify the type and level of skill required)
Essential
Desirable
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