How to attract the best candidates for your job listing
Have you been tasked with writing job-listing posts? If you want the best candidates to apply for your vacancy, you’ll need to know how to create exceptional job ads. While writing ads can be time-consuming, the quality of the ads affects the number of applications you receive as well as the quality of the candidates. Job listings are a reflection of your brand, which makes it important to produce a professional and appealing post.
Understanding the difference between job descriptions and ads is also important. Read our blog post to learn more about recruitment.
What should the job listing include?
When you’re writing job-listing posts, you’ll need to know what information to include. Essential information includes the job title and location. While using a creative job title may seem like a good option, this strategy can exclude your listing from online search results. It’s advisable to use a common title so that candidates are more likely to see the post. You’ll also need to add a summary of the main responsibilities and the details of the key qualifications that are required. Include the skills, education, and work experience you’re looking for in your candidates. Another essential aspect of a job listing is instructions on how to apply for the position.
Make your job listing stand out
If you want to attract the best candidates, you’ll need to make your job ad stand out. Once you’ve included the essential information, you can use additional strategies to capture the attention of potential employees. Start by explaining your company’s mission and values. Explain why the position is exciting and give details of who they’ll be working with if they’re hired. Review your minimum requirements to ensure that they’re not deterring potential candidates unnecessarily. Add a work perks section as an extra incentive.
Include the company’s awards and achievements in your job ads. Make the list of responsibilities more interesting by making it performance based and by focusing on specific milestones. Add photos of your company and staff to the posting. You can make your posting easier to read by using simple language and avoiding jargon. Break the listing into subheadings and include bullet points. The best candidates often already have a job, so you need to use marketing strategies to make them consider the position you’re advertising. While it’s advisable to emphasise the attractive aspects of the position, it’s important to avoid misleading content.
Difference between job ads and job descriptions
While job descriptions and ads have similarities, it’s important to understand the differences between them. Job descriptions are an internal company document that details the tasks and responsibilities a specific role entails. It includes the authority and complexity that a specific position entails as well as providing information about the working conditions. Job ads are instrumental in the recruitment process and they are designed to attract potential candidates. The job listing should be a reduced form of the description, which is adapted to be more interesting than the internal document.
Mistakes to avoid when you’re writing job listing posts
When you’re creating job ads, avoid writing a long list of requirements. If you go overboard with an extensive list of preferred credentials, you may end up scaring the best candidates away. Rather broaden your search and narrow down suitable candidates once you’ve looked through the applications. Vague listings aren’t likely to attract a large number of applications. When you’re writing the ad make sure that you give prospective candidates enough details about the role. Don’t avoid mentioning the compensation that is offered for the role.
Honesty and transparency are more likely to attract reliable applicants. Make sure that you use spell check before you post job ads since these listings are a reflection of your company. Unprofessional job posts that have spelling errors are unlikely to attract a high-quality pool of candidates. Don’t make promises in your job ad that you aren’t able to follow through on. Broken promises are a sure way to get your relationship with your new employee off to a bad start.
Make sure that your posting is clear and that it doesn’t contain any information that is misleading. It is important to avoid any form of discrimination in your job ad.
Discriminatory job hiring practices are unacceptable and they create an image of an unethical company that people are less likely to want to work for or support.
Another strategy that can help to promote your ad is if you create the posting to accommodate online searches. You can do this by including relevant keywords. Make sure that if you use acronyms, you also spell them out properly so that the term is picked up by potential candidates when people search for it.
Now that you know more about writing job listing posts, you can start creating ads on Job Mail. This platform offers you a convenient way to source the best candidates for your company.