5 Clever Ways to Get a Job Using Social Media

Social Media is making it easier for job seekers to find the right job. It’s also enabling you to connect to the right people that can help you to get that job. Many job seekers are still using traditional job search methods that are yielding poor results. Recently the New York Post reported that one woman applied for more than 1,000 jobs over 99 weeks, getting only 2 interviews. In the United States, nearly 1 in 3 job seekers have been out of work for more than a year, and the average job seeker gives up after 5 months.

By understanding who you are, what differentiates you in the job market and establishing your personal branding online, you can compete in the new talent marketplace. Once you have built your own website and established your social network profiles you will be ready to start leveraging your relationships and talents to get the job of your dreams, not just one that pays the bills.

More and more companies are recruiting using social media, and 40% of young professionals are using social media to get jobs. You could have a successful job search by following these 5 new ways to get a job using social media:

  1. Leverage Your Social Graph: People get jobs through other people, not computers. By having a personal connection to the company you’re applying for your chances of getting a job should multiply. If all you do is submit your resume blindly on job boards, you won’t have much luck. 10 years ago, it would take you a lot of effort to ask your friends who they know and to remember where all your friends work. Now, thanks to social networks you can tap your social graph and have all that info at your fingertips. For job seekers, this means that they can get introductions to people who work at companies they’re interested in. For companies, this means growing your business though introductions. The internet is a personal research laboratory. LinkedIn has proven to be very effective in this regard. For those of you who did not know, LinkedIn gives you access to hiring managers through close connections. After creating your profile, you can upload all of your e-mail contacts so that you have a foundation to build on. You can then search for a company or position, filter your results by location and see who is in your immediate network that can introduce you to a hiring manager. All of their information is online, so it’s created an expectation that you are doing your homework.
  2. Use Augmented Reality and Job Search Apps: People are starting to use mobile applications to see job openings near them and apply with just a few touches on their iPhone or Android Phone. 20% of job seekers use their smartphones to search for Jobs. Augmented reality blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell. Some applications enable the user to see all the companies near their current location. The application then shows the user what positions are open at those companies. This information could be very useful if a job seeker spots a company they are interested in whilst walking around the city.
  3. Build Your Online Influence: More than a decade ago, if you had the right “hard” skills (like C++ programming) you were almost guaranteed a job. You could almost trade your diploma for a job upon graduation. As the economy changed and became more competitive, companies started to pay attention to a new set of skills. Soft skills (like communication, organization, leadership, etc) became increasingly important as a way to choose one candidate over another. Companies were interested (and still are) in passion, teamwork and cultural fit. In today’s world, not only do you need strong hard and soft skills, but you need to develop online influence. When two candidates look the same on paper and are both good communicators, the differentiator will be their online influence. Online influence is measured in how many connections you have, who those connections are (and how influential they are), who and how many people are sharing your content and backlinking to your website and more. This can be measured on websites like Klout.
  4. Use Multimedia Instead of a Paper Resume: A recent Office Team survey noted that 36% of companies think that it’s at least somewhat likely resumes will eventually be replaced by profiles on social and business networking sites. More and more professionals are using creative ways to promote themselves online with things like rap videos, dedicated Facebook Pages, a blog saying “hire me” and other presentations. Promotional tactics like these can be effective and even land some media attention, which could turn into a few job offers. Very few job seekers take the time to invest in tactics like these so they stand out and are shared widely.
  5. Turn Yourself Into an Advertisement: Another way to get people’s attention is to advertise yourself to the specific people and companies you’re looking to work for. The 4 most common ways to advertise yourself are through Facebook social ads, Google AdWords, blog advertisements and LinkedIn Ads. These are all offerings used primarily for businesses, but can be applied to your job search. You can see an example of this being done by Alec Brownstein in 2010, when he advertised himself by targeting specific executives at companies he wanted to work for. Since people Google themselves, the executives saw his advertisement and he landed interviews. You want to create an advertisement that catches a recruiter’s attention and make sure that it links back to your main website or LinkedIn profile. Your advertisement should be specific and have your expertise clearly identified.

We hope that you will find this information insightful and that it will be helpful in your quest to find your dream job.

Feel free to comment on this post if you have any thoughts about this.

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Henno Kruger

Digital Marketing Channel Co-ordinator / Blogger at Job Mail

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15 Responses

  1. Ncebakazi Gcayiya says:

    I find the above quite interesting but i hope that people with less experience in certain jobs could be considered for certain posts

  2. Dustin says:

    Document control, Quality Assurance for Civils, Quality Control for Civils Job Alerts.

  3. Ulibile Elias Nare says:

    I am proffesional man who is currently working as an Assistant Financial Controller,I am Hotel and worked in Botswana,Zambia and Zimbabwe on a Three Cities Hotels exchange programm.I rose through the ranks to be what I am now after having after having been an acting Lodge Operations Manager.I would do pretty well in two above above mentioned positions.My mother Language is Sotho and I am fluent in Tswana,Pedi,Zulu and English

  4. Dawie Oberholzer says:

    I am 49 and looking for a good work in a mangerial capacity. I am currently a Training manager and want a good work with an acceptable salary package

  5. Chanell says:

    My name is Chanell. I am a Fleet Management Controller, I do seek employment with a good salary between R15.000 & R18.000 max. I do have a lot of other skills working as a Marketing Administrator, Office Assistant & Personal Assistant as well. I am busy with my part time studies for a Human Resource Manager at BMT College.

  6. Dawie Oberholzer says:

    I am currently fininshing off my MCOM degree and are busy looking for a senior management position. I am 49 year of age and feel good about life. I am a hardworker and give myself to the employer whom wants my services. I can work in teams and I am a good descision maker and can manage people. I live in Kempton park but are willing to relocate whereever the company wants me to go

  7. mzwandile Nxumalo says:

    I am Mzwandile Nxumalo – my contact number are 082 6461754 – I currently work as semi-skilled boilermaker – so, please any assistance with good company that can give me good practical job will be appreciated – I want to prepare my self for the trade test. I have 3 years work experience in assembling and fabrication. I am 25 years old and I stay in Johannesburg.

  8. Disebo Kate Molefe says:

    I am Disebo an unempolyed lady who needs a job as secretary, personsl assistant or office Administrator. I volunteed at my computer school after finishing my leasons as office administrator and facilitator. A salary of R4000 – R6000 will appreciated. Ready to relocate.

  9. Augustine Kahwema says:

    I am a Zimbabwean, qualified and experienced all rounder in most aspects and classes of short term insurance.. I have 298 FAIS credits. I am a holder of a South Africa work permit valid for 5 years. I would be most grateful if you could assist in linking me up with a employer who is willing to utilise my skills and expertise adequately. If you need more information feel free to contact me on my email Augustine.Kahwema@gmail.com or on 0739748064.

  10. Ellen Sema says:

    my name is Ellen Sema, from Soshanguve Block M
    Im a qualified customer care administrator who is willing to learn more, im a skilled personal with a good personalities, attansion to details,meat and beat deadlines, good listener,i currently work as a computer teacher. therefore im very powerful in Microsoft office suit.im available anytime you need me for an interview.

    kindly regards
    E.N sEMA

  11. This information is pretty informative. I like how you publish this.

  12. NCEBA BUNGE says:

    My name is Nceba Bunge from Lusikisiki. I am a student at Walter Sisulu University currently doing civil engineering. I am in need of an in-service training for the year 2012 and here is my number 073 249 8785

  13. Godfrey says:

    Hi am Godfrey Kgaphola am currently working as a merchandise at shoprite now I’ve got diploma of tourism information officer I really looking for any learnership or volunteer jobs to get more experience of what I have ,am looking for a better job to support my family my email is godfreykgaphola@yahoo.com cell number 0729561830

  14. peter says:

    I’m semi skilled boilermaker and N4 electrical.I’m looking forward to work as assistant or volunteer so dat I can gain experience.I’m staying around Kempton park my no is 0791197981-0725382334

    • Henno Kruger says:

      Thank you for your feedback. If you have not registered your CV on Job Mail yet, then follow this link http://bit.ly/XYlihL (on your mobile phone). Then look for Jobs that you need at http://bit.ly/YN2hz9 (on your cell phone) or http://bit.ly/ZaJZra (on your PC) and apply for them. Search for “Gardener”, “Cashier” “Driver”, “Internship”, “Learnership” (or any other keyword) to find relevant jobs on Job Mail. Hope you find the job that you need soon. E-mail us via signmeup@jobmail.co.za

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