It is clear that South Africans have embraced the social media phenomenon. Facebook statistics for South Africa show an alarming 4.1 million users. With social media spilling into every lifestyle activity of today, the currency of authentication is social presence.  Together with Twitter, many people are interacting more with peers and affiliates, both corporate and social. Networking is now by default the easiest means of a business or social relationship. It is important to note that Google
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